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An investor is said to be bullish when they expect the price of an asset or commodity to rise. The opposite of bullish is Bearish.

In the context of Options, bullish usually means an investor is Long of calls or is Short of puts.

Bullish has some relationship with the expression 'Long', but it is important to note that it is possible to hold Long positions which are the opposite (i.e. Bearish). For example, buying put Options which profit when the Underlying asset or commodity falls.
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Contributed by: Ralph Windsor

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